Clean Attire, a premium service for restoring luxury apparel and footwear, was missing a crucial component of their brand presence: a website. Without an online platform, they were struggling to establish credibility, attract new customers, and showcase their services and high-end resale offerings. They wanted a digital space that would reflect their luxury positioning while helping them step confidently into the online world—without compromising on creativity or overwhelming visitors.
I designed a bold yet refined brand identity and website that captures the essence of Clean Attire: premium, minimal, and confident. The layout is clean and structured, with strong visual hierarchy and smooth interactions that guide users intuitively through the experience. From showcasing before-and-after transformations to integrating their high-end resale offering, the site is built to elevate the brand while improving visibility and engagement. This not only positions Clean Attire alongside luxury fashion players, but also gives them the digital presence they were previously missing.
I developed the brand identity and website for Clean Attire, a specialist in footwear and dry cleaning services, with a focus on sneaker restorations and aftercare in Bradford.Inspired by urban streetwear culture, I crafted a bold, contemporary, and youthful visual identity, using a monochromatic palette, strong typography, and high-impact layouts.
After conducting research by having a some conversations with customers who use Clean Attire, we realised that the majority contacted them through mobile. Whether that be through social media, whatsapp text or phone. This told us that the website would mainly be accessed on mobile devices, leading to a mobile first design. This is something I tend to start with anyway when designing websites.
I prefer to start with a mobile first wireframe/low-fidelity prototype, as it stops me from overthinking the design and interaction, I can quickly layout what needs to be on the site ready to show the client.
The visual direction is bold, contemporary, and unapologetically youthful.
A monochromatic palette reinforces the brand’s clean, professional positioning while also allowing the products—often brightly coloured sneakers—to take centre stage. Strong, confident typography and high-impact layouts give the identity a street-smart edge, designed to resonate with a style-conscious audience.
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The social media posts where to be fun, bold and loud.
