Fresh&Go needed a digital platform that could both reflect their modern, clean brand identity and support their growing product range. While the site was built on Shopify, it wasn’t set up for direct transactions — instead, product pages needed to guide users to a third-party ecommerce site to complete purchases. This created a unique challenge: how to design an engaging, product-focused website that looked and felt like an ecommerce experience, without actually handling checkout.
I designed a visually rich, user-friendly Shopify site that functions as a seamless product showcase. Each product page was carefully crafted to feel like part of a traditional ecommerce flow, with clear hierarchy, strong calls-to-action, and mobile-first layouts. By collaborating with the Lead Developer, I ensured that the off-site purchase journey felt intuitive, helping users move smoothly from Fresh&Go to the third-party seller. The site design supports brand trust, highlights key product features, and encourages exploration — all while reinforcing Fresh&Go’s credibility as a quality-focused oral care brand.
Fresh&Go is a subsidiary of Ortho-Care (UK) Ltd. They offer high quality oral care products, catered towards people who are going through orthodontic treatment. I was responsible for all digital and print design. For example, web design, digital ads, storyboarding, print ads etc. As the Lead Designer for the Fresh&Go website redesign project, I collaborated closely with the Lead Developer to create a visually appealing and user-friendly digital platform for a brand specialising in orthodontic products. My primary responsibilities included overseeing the look of the website, making strategic design choices, art directing homepage banners, and ensuring optimisation for smaller screens.
On the Fresh&Go website, we designed & implemented an interactive product page experience that allows customers to easily explore different product versions. Each item, such as the orthodontic tablets available in 36-pack and 96-pack options, features a toggle button underneath to seamlessly switch between versions for easy comparison.
To make the experience even more immersive, we added a 3D product viewer, accessible via a clickable 3D icon. This opens up a dedicated screen where users can rotate and inspect the product from all angles, offering a more detailed look before making a purchase. By providing a visually rich and engaging way to interact with the products, the design supports a smoother, more enjoyable shopping experience.
